In February and March 2016, Retraite Québec launched its annual financial planning for retirement advertising campaign. The campaign’s Web site has had more than 300 000 visits, a 130% increase compared to last year! Thank you for participating in such large numbers! The increase in Web site visits proves that financial planning for retirement is becoming a popular subject.
Although Retraite Québec’s campaign was successful, we must question the steps we take and our content. Why? Because with all the new options that are available to us with regard to retirement, our definition of retirement is changing and evolving. For example, there is phased retirement, the possibility of continuing to work while receiving a retirement pension under the Québec Pension Plan and the option of postponing the Old Age Security pension under the Canada Pension Plan. They are all very interesting options, and they completely change the way we plan for retirement.
Over time, Retraite Québec has launched 18 campaigns to help you plan financially for retirement. Despite our efforts, the situation has barely changed: people do not plan much, which is worrisome because retirements are lasting longer and longer.
When asked why people do not plan for retirement, the main reason that is given is a lack of money. What if the real reason wasn’t a lack of money but not making it a priority, or a lack of interest?
Today, as Retraite Québec’s blogger, I challenge you to help us help you. Let me know how Retraite Québec can make you more interested in planning for retirement. What are your needs with regard to financial planning for retirement? How do you envision your retirement?
Your comments are greatly appreciated and will give us food for thought. Like it or not, retirement is part of life and you will eventually get there.
